01 · Personalized & Potent
Built for you.
Your formula is engineered from 47 factors — your skin, your genetics, your environment — with every active dosed for results, not for marketing.
Founded in 2018
The Skin Genome Project™.
Built in 2018 by a Stanford PhD and a Harvard MBA. Winner of MIT’s 2018 AI Technology of the Year.
100,000+ personalized formulas served.
100K+
Personalized formulas built since 2018
35K+
Verified 5-star reviews
28M
Data points analyzed
47
Skin factors read
20K+
Ingredients vetted
Founders + Recognition
Stanford · Harvard · MIT
Our Story
It started with one question.
Why isn’t skincare personalized to one specific person’s skin? Dr. Amy Yuan started the Skin Genome Project™ in 2018 to answer it. Ming Zhao left private equity to build the company around it. Today, the system reads 47 skin factors across 28 million data points — to build your formula.
100K+
Personalized formulas served
28M
Data points analyzed
47
Skin factors per customer
20K+
Ingredients vetted for your formula
Our Approach
PROVEN is different.
Four things separate PROVEN from every other skincare company — and each one is built on a number you can verify.
02 · Adaptive
Changes with you.
Your skin shifts with stress, seasons, and time — and your formula reformulates with it, at no extra cost.
03 · Database-Backed
Science, not trends.
Every ingredient is selected from the world's largest skincare database: 20,000+ analyzed, 4,000+ peer-reviewed studies, 28 million data points.
28M Data PointsSee clinical proof ›04 · Clean & Non-Toxic
Clean, by default.
Free of 2,800+ ingredients — including phthalates, parabens, SLS, formaldehyde, oxybenzone, and octinoxate — and made in the USA in an FDA-registered laboratory.
PETA — Cruelty-Free
Certified. No animal testing, ever.
Made in the USA
FDA-registered laboratory in California.
30-Day Reformulation
If your formula isn't right, we rebuild it — free.
Industry Leaders
Industry leaders in skin science.
Dr. Amy Yuan didn’t pivot into skincare — she built the engine that runs it. And the team around her holds the same kind of credentials you can verify.
In 2018, Dr. Amy Yuan started the Skin Genome Project™ as a personal AI investigation into how individual skin reacts to individual ingredients.
That same year, MIT named it the 2018 AI Technology of the Year — an industry-wide recognition, not a press placement.
Today the system she built analyzes 28 million data points across 47 skin factors for every PROVEN customer.
Co-Founder · Chief Scientist
Dr. Amy Yuan
Stanford computational physicist. Built the Skin Genome Project™.
Chief Dermatology Advisor
Dr. Stanley Hollmig
Former Director of Laser & Aesthetic Dermatology, Stanford University.
Chief Chemist
Dr. Nicholas Conley
Stanford-trained molecular biologist. Builds the formulations the system prescribes.
Frequently Asked
Questions, answered.
Who founded PROVEN?
Dr. Amy Yuan and Ming Zhao. Yuan is a Stanford computational physicist who built the Skin Genome Project™. Zhao left private equity (Harvard MBA) to lead the commercial side. Both have been with the company since 2018.
What is the Skin Genome Project™?
It's PROVEN's proprietary AI system that personalizes a formula for each customer's unique skin profile. MIT named it the 2018 AI Technology of the Year.
Is PROVEN backed by MIT?
PROVEN was not founded at MIT — the founders are Stanford- and Harvard-trained. MIT awarded the Skin Genome Project™ its 2018 AI Technology of the Year, which is an industry recognition, not a partnership or affiliation.
Where is PROVEN made?
Every formula is made in California, in an FDA-registered lab. We exclude 2,800+ ingredients — including phthalates, parabens, SLS, formaldehyde, oxybenzone, and octinoxate.
How many people has PROVEN built formulas for?
More than 100,000 personalized formulas served since 2018 — analyzing 28 million data points across 47 skin factors per customer.
Your Formula
Now meet your formula.
You’ve met the people, the engine, and the founding arc — and your questions are answered. Ready to see which 47 factors match your skin? The quiz takes three minutes.