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What is Witch Hazel?

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Witch hazel is a clear liquid distilled from the dried bark, twigs, and leaves of the Hamamelisvirginiana-- native to the United States and Canada. It is a flowering shrub valued for its variousmedicinal qualities. Witch hazel extract is rich in antioxidants, polyphenols including flavonoidsand tannins.

What are the benefits of Witch Hazel?

Some of the key benefits of topical witch hazel for skin:

  • Tightens pores
  • Reduces under-eye puffiness
  • Cleanses excess oil
  • Prevents acne-causing bacterial growth
  • Soothes redness and inflammation
  • Evens out skin tone
  • Normalize epidermal pH levels

Hydroxy acids offer a range of benefits from anti-aging and exfoliation to anti-acne andhydration. Benefits specific to AHAs include:

  • Visibly brighter, more radiant skin
  • Increased collagen production
  • Improved appearance of fine lines and wrinkles
  • Reduced areas of hyperpigmentation/mitigated sun damage
  • More even skin tone

Helps with these environmental & lifestyle factors:

Witch Hazel reduces the effects of the following lifestyle and environmental factors on your skin.

Water Hardness
Cuts through the mineral deposits to lessen hard water’s effects on your skin. Hard water causes accumulation of soap scum and minerals which break down the lipid barriers that protect our skin and trigger chronic dryness, clogged pores, inflammation and rosacea.

High Stress
Helps counter the effect of high stress on your skin. Living with too much stress ramps up your body's production of cortisol—and wreaks havoc on your skin.

Pollution Protection
Helps fight the effects of pollution on your skin. Polluted air contains small nanoparticles which cause premature aging. Clinical studies show that people with low pollution exposure levels have brighter, healthier, more radiant looking skin.

Oily skin
Witch Hazel cleanses excess oil and prevents breakouts.

Normal skin
Witch hazel evens out skin tone and tightens pores

Witch Hazel are beneficial for people in the following age ranges.

AGES 20 AND BELOW
It refines the skin, making it smoother, creating a more even skin tone, a brighter appearance, and gives you radiant skin from within.

AGES 21 - 33
It is a perfect fit to address the primary skin care concerns for people in their 20s and early 30s. Make it a part of your regular skin care routine for healthy, beautiful skin.

AGES 34 - 46
This is a great time to make it a part of your skincare routine as you start thinking about incorporating more ingredients with anti-aging benefits.

AGES 47 - 64
It is a great bet for consistent, everyday incorporation in your skincare routine as it not only will tighten up your anti-aging regimen but also help you achieve firmer, more youthful skin.

AGES 65 AND ABOVE
As skin matures, it tends to lose hydration and feel dry. This helps hydrate and plump the skin, reducing the appearance of fine lines and wrinkles.

Witch Hazel works well with these other ingredients

Too much witch hazel can be drying to the skin. For this reason, it’s often paired with moisturizing ingredients like aloe vera, rose petal water, glycerin, or sodium hyaluronate. Exfoliating toners may combine witch hazel with glycolic or salicylic acids to help unclog pores.

Usage Guide

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How to use Witch Hazel?
Many products containing witch hazel are formulated with high concentrations of denaturedalcohol, which can quickly dry out skin. It’s important to look for products that are alcohol-free(or low alcohol) and combined with other actives that suit your skin type and concerns. If usinga pure witch hazel toner or astringent, apply a few drops to a cotton ball and apply over theface and neck after cleansing, followed by your serum and moisturizer.

When to use Witch Hazel?
Those with oily or acne-prone skin can use products containing it anywhere from a few times aweek to every day. Frequency of use will depend on the type of formulation and whether it’sintended as an astringent, cleanser, or toner.

Clinically Proven Efficacy for Softer, Smoother, Brighter Skin

  • Softer skin

    Softer skin

    87% agreed - “With this cream, my skin feels softer.”

  • Smoother skin

    Smoother skin

    94% agreed - “With this cream, my skin feels smoother.”

  • Brighter complexion

    Brighter complexion

    81% agreed - “The routine provides a bright, radiant complexion.”

  • Cruelty free

    Cruelty free

    Never test on animals. Nor do our manufacturers, formulators, or suppliers.

  • Clean beauty

    Clean beauty

    No Phthalates. No Parabens. No SLS. No Formaldehyde

  • Made in USA

    Made in USA

    Made in an FDA-Approved Laboratory here in the USA

What is Witch Hazel found in?

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It is a common ingredient in astringents, toners, facial cleansers, serums, cleansing wipes,makeup removers, and antiseptic solutions.

Yes, but be wary of products containing fragrances and alcohol. Witch hazel’s eugenol andtannins can provoke allergic reactions in some people, though this is rare. Witch hazel may notbe suitable for people with rosacea-prone skin.

Things to keep in mind

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Witch hazel is typically calming and clarifying on the skin, but if you are new to this ingredient,do a small patch test on the arm or hand to test for redness, swelling, or other allergic signs.Using too much witch hazel with denatured alcohol can dry the skin and compromise the skinbarrier, so moderation is key to reaping the benefits.

When it comes to using witch hazel, there aren’t any problems using it with other skincareingredients. It also doesn’t make the skin more UV-sensitive, like glycolic acid and retinoids.

Find out if you need Witch Hazel

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Should you be using witch hazel to improve the look and health of your skin? Find out by takingthe PROVEN skin quiz,which takes the guesswork out of choosing the right ingredients for yourunique skin genome profile. Reap the benefits of three multi-tasking skincare products that arepersonalized for you.