PROVEN — Press

Verified by the press since 2018.

What the press wrote.

2026
  • 2026

    2026 Wellness Trends and Products — featuring the 3-Step System

    Read
2025
  • December 2025

    Week 51 — Beauty Brand and Product Launches, featuring Vitamin C Radiance Complex Serum

    Read
  • 2025

    Shark Tank Items That Made Life Easier in 2026

    Read
  • 2025

    Best Shark Tank Products — featuring the brand and 3-Step System

    Read
  • 2025

    PROVEN Skincare — featuring SkinSpecific

    Read
  • July 2025

    Best Men’s Products — July 2025, featuring SkinSpecific

    Read
2022
  • September 27, 2022

    She Made It — CEO Ming Zhao returns to share the founding story

    Watch
2021
  • June 3, 2021

    Want Perfect Summer Skin? Try Proven Skincare’s AI-Based Custom Products

    Read
2020
  • November 11, 2020

    12 Bespoke Beauty Brands Bringing Customized Skin Care to the Masses

    Read
  • September 18, 2020

    Can AI Treat Acne Better Than Your Dermatologist Can?

    Read
  • May 15, 2020

    PROVEN Skincare CEO shares inspiration behind successful line

    Watch
  • May 8, 2020

    Featured on Season 11, Episode 21 of Shark Tank

    Read
  • January 18, 2020

    8 Predictions for the Future of Fashion

    Read
2019
  • December 3, 2019

    Is customisable skincare the future of the beauty industry?

    Read
  • August 30, 2019

    This Brand Uses AI To Personalize Your Skin Care Based On Lifestyle, Skin Type & Diet

    Read
2018
  • November 8, 2018

    PROVEN: This Female-Led Tech Start-Up Is Using AI To Customize Skincare

    Read
  • December 9, 2018

    The Biggest — & Most Futuristic — Skin Trends Coming In 2019

    Read
  • September 10, 2018

    The Biggest Trends In The Beauty Industry

    Read
  • February 22, 2018

    This company is using AI to make personalized skin care

    Read

Appeared on Shark Tank. Walked away without a deal.

Then built a $150M+ business anyway.

Season 11. The Sharks heard the pitch and passed. PROVEN kept building.

Six years later, the same AI that the Sharks didn’t fund has produced more than 100,000 unique formulations and generated over $150 million in lifetime revenue.

  • 47Factors analyzed per personalized formula
  • 100K+Unique formulations produced
  • $150M+Lifetime revenue, post–Shark Tank

Awards and institutional recognition.

Editorial coverage is one form of validation. Institutional recognition is another.

  • MIT AI Technology of the Year

    2018 · MIT AI Idol

    Awarded before significant revenue, for the technology itself.

  • Glossy Best Use of Technology Award

    2022 · Glossy Beauty Awards

    Beauty industry recognition for AI-driven personalization.

  • 2 U.S. patents in AI-powered personalization

    USPTO

    Defensible IP, not branded science.

  • Y Combinator W18

    2018 · YC accelerator

    Selected for the technology’s foundational thesis.

Read the science behind the technology

Now you’ve heard from them.

Hear from your skin.

PROVEN analyzes 47 factors, cross-references 28 million data points, and builds you a formula no one else will ever receive. Three minutes, one quiz.

Find My FormulaSee real customer reviews
MIT AI · 2018PROVEN Skincare product