Your Face Wash Wasn't Made for You
PROVEN analyzes 47 factors of your biology, environment, and lifestyle — then builds a cleanser formulated for your skin alone.
What a Cleanser Built for Your Skin Actually Does
Every face wash for men is formulated the same way: pick a skin type, build for the average of that group, ship it to everyone. If you're somewhere near the average, it works fine. If you're not — and most people aren't — you end up cycling through products, wondering what's wrong with your skin.
Nothing's wrong with your skin. The cleanser just wasn't reading it.
No guesswork.
You don't need to know whether you're "oily" or "combination." PROVEN's Skin Genome Quiz maps 47 factors — genetics, water hardness, climate, stress, shaving frequency, seasonal shifts — and builds a formula around what your skin actually needs. Not what a label guesses.
One product. Calibrated.
Your cleanser's ingredients and concentrations are selected specifically for you, cross-referenced against 20,000+ peer-reviewed studies. It's not a recommendation from a shelf. It's a formulation that didn't exist before you took the quiz.
It adapts when your life does.
Forty percent of PROVEN subscribers receive seasonally adapted formulas, with ingredient concentrations adjusted for changes in climate, humidity, and lifestyle. Moved cities? Stressful quarter? Your cleanser can change with you.
Why Every "Best Cleanser for Men" List Gets It Wrong
Every listicle tells you the same thing: figure out your skin type, then pick a product. Oily? Try a gel. Dry? Try a cream. Sensitive? Here's a gentle one.
Reasonable advice. But it doesn't work — because your skin isn't one type. It's a system shaped by genetics, environment, stress, sleep, the hardness of your water, the humidity outside your door. A cleanser made for "oily skin" doesn't know any of that.
Unlike conventional cleansers that target broad skin type categories, PROVEN cross-references 20,000+ peer-reviewed studies and 28 million data points to generate a unique formulation — specific ingredients at specific concentrations — for each individual. Over 100,000 unique formulations produced. No two the same.
unique formulations produced
data points analyzed
peer-reviewed studies
A $15 cleanser is formulated for a statistical average.
Yours is formulated for your skin, your city, your life.
That's not a premium. It's the end of buying products that weren't made for you.
Take the quiz ›
The Intelligence Behind Your Formula
PROVEN was built by a computational physicist, not a cosmetics company. Amy Yuan's background is Stanford research and healthcare AI — world records in large-scale atomistic simulations, then applied machine learning at McKesson and Lyra Health. The skincare industry's problem looked, to her, like a matching failure: great ingredients exist, but no system was connecting the right ones to the right person.
PROVEN Skincare holds two U.S. patents in AI-powered skincare personalization and was recognized with MIT's AI Technology of the Year award in 2018 — before the company had generated significant revenue. The technology was recognized on its own merits.
Since then: Y Combinator. A Stanford dermatology partnership. $150M+ in revenue. An appearance on Shark Tank where every Shark passed — followed by a company that scaled without them.
The system works. The evidence keeps compounding.
From Quiz to Counter in Three Steps
This is designed to respect your time.
The Quiz (3 minutes)
Answer questions about your skin, your environment, your habits. The Skin Genome Quiz reads 47 factors — from your genetics to your zip code. Each answer is a data point, not a preference.
Your Formula
The algorithm cross-references your answers against the Skin Genome Project database and generates your cleanser formula. Specific ingredients. Specific concentrations. Built for one person.
It Arrives
Your personalized cleanser ships to your door. Small-batch. Formulated when ordered.
One Quiz. Your Complete Routine.
Every product formulated together. Calibrated to work as one routine.
It Learns
If your cleanser underperforms, PROVEN reformulates at no additional cost within 30 days — adjusting the formula rather than offering a refund, because the system treats every outcome as new data. And as your life changes — new city, new stress levels, new season — your formula can change with it. Twenty-eight percent of subscribers receive completely new regimens as their needs evolve.
100,000 Unique Formulations. Here's What Happened.
In customer surveys, 93% of PROVEN users reported visible skin improvement within 30 days of starting their personalized routine.
Not 93% of a clinical trial population. Ninety-three percent of real customers, using formulas built for their specific skin, reporting back on what they saw.
Oily skin + acne scarring
Razor bumps + sensitivity
Dryness + uneven texture
PROVEN maintains an approximately 80% subscription retention rate — meaning the significant majority of customers stay, month after month, without interruption. The system works well enough that most people don't leave.
Take the quiz ›Questions About Your Personalized Cleanser
Your skin's needs are determined by your individual biology, environment, and lifestyle — not your gender. PROVEN doesn't formulate "for men" or "for women." It formulates for you. The Skin Genome Quiz reads 47 factors specific to your skin and builds a formula around what you actually need — whether that's managing post-shave sensitivity, excess oil production, environmental dryness, or something else entirely.
Most brands that say "personalized" run a quiz and sort you into one of 8–12 premade products. PROVEN generates a unique formulation for every individual — specific ingredients at specific concentrations, cross-referenced against 28 million data points. Over 100,000 unique formulations produced. Your cleanser has never existed before and won't exist for anyone else.
The personalized cleanser starts at $29.74 on subscription. You can also start with the full personalized system — cleanser, day moisturizer, and night cream — for $99. Every product in the system is formulated together, calibrated to work as one routine. Subscription ships on your schedule; pause, skip, or cancel anytime.
PROVEN offers a 30-day Happiness Guarantee — but it's not a refund. It's a reformulation. If your cleanser isn't performing, PROVEN adjusts the formula based on what it learned from your experience. The system treats every outcome as data, not a dead end.
Skin cell turnover takes roughly 28 days, so give your new cleanser at least a full cycle. Most customers report noticeable improvement within 30 days. Some see changes sooner — but the meaningful results come from consistent use over time, not from the first wash.
It takes about 3 minutes. It asks about your skin behavior, your environment, your habits, your concerns. Every answer feeds the algorithm that builds your formula. It's not a personality quiz — it's a diagnostic tool backed by 20,000+ peer-reviewed studies. And it's free, with no commitment required.
Ships on your schedule. Pause, skip, or cancel anytime.
Your skin already knows what it needs. Now your cleanser can too.
3 minutes. Your personalized formula starts here.