
Personalized Cleanser
A gentle wash with exfoliating and toning properties — calibrated to your skin.
Take a quiz. We analyze your factors and build a formula made for you alone.
Personalized skincare is the new trending phrase in the beauty industry, with names like PROVEN and Curology leading the way. With a sea of options available, it can be difficult to choose the right brand.

Check out this comparison of PROVEN vs. Curology to get an idea of the key features that set PROVEN apart from our competitors.
PROVEN
PROVEN Skincare is a science-backed skincare brand that utilizes a data-driven approach to create personalized skincare. We own a patent for our machine-learning algorithms, which formulate our products to tackle a wide array of skin concerns from acne, anti-aging, rosacea, and dark spots to hyperpigmentation, wrinkles, and more. Our formulas are tailored to customers based on factors including eating and drinking habits, location and environment, stress levels, frequency of travel, skin tone, etc. Taking all of these into consideration, we incorporate 30+ active ingredients that scientific research has shown to be effective for your unique needs. With the key ingredients in place, we streamline your skincare routine down to three key products—cleanser, moisturizer with SPF, and night cream. We’re the perfect choice for those seeking an individualized, results-driven approach to addressing their skincare needs.
Curology
Curology was founded by David Lortscher, a dermatologist who recognized the need for more affordable skincare solutions. Curology formulations use prescription-strength products to address two of the most common skin concerns: acne and aging. (In contrast, PROVEN targets various concerns including uneven skin tone, dry skin, hyperpigmentation, sensitivity, and more.) Instead of harnessing advanced technology, scientific research, and AI to formulate products, Curology has a different process, centered around their Curology providers. Customers are required to take a brief quiz and upload photos of their skin so that a provider can prescribe a custom formula. That said, they only use three active ingredients for their acne line, which provides limitations to creating an effective routine that comprehensively addresses your skin concerns.
PROVEN
Our 3-step skincare system—which features a face cleanser, moisturizer with SPF, and night cream—costs $130 for a two-month supply. We don’t require customers to hold a subscription and you can pause or cancel deliveries at any time.
Curology
Curology's custom formula requires a subscription, and costs upwards of $59.90 for a two-month supply. They offer just two products in their personalized skincare line: acne cream and anti-aging serum. Although they offer a trial period, once it ends, your shipments are automatically scheduled and shipped every 60 days.
Last updated 6/5/23, source: https://support.curology.com/en_us/pricing-and-products-BJOLQnd2O
PROVEN’s patented technology identifies the best active ingredients for your skin type and concerns—beyond acne and anti-aging. You’ll start your skincare journey with lower concentrations to help your skin acclimate and minimize future breakouts. Then, you’ll progress with new, dynamic formulations at the same cost as the beginning of your journey, saving you the precious time and money required to experiment with dozens of new products.
PROVEN
Our skincare approach is simple but comprehensive. In our award-winning Skin Genome Quiz™, you'll answer questions about your eating and drinking habits, your skin history, your stress levels, and your travel frequency, along with real-time environmental factors associated with your zip code (climate, pollution, UV index, humidity levels, and more). This helps us account for all the factors that could affect your skin. Then, we create a customized skincare plan just for you. On average, our 3-product system will feature at least 35 active ingredients selected for your specific needs. We’ve analyzed thousands of scientific papers and consumer reviews to identify the most efficacious ingredients and concentrations for each individual.
In addition, we own the U.S. Patent for the Skin Genome Project™, which protects the use of personalization in skincare and solidifies our position as the leading personalized skincare brand in the industry. We’re also the only company with the ability to continuously monitor changes in our customers' geographical location, age, and lifestyle, and adjust their skincare formulations in real time.
Curology
To receive personalized skincare products, customers begin by taking a brief quiz and submitting photos of their skin, which assists the Curology provider in better understanding their skin health and individual requirements. The provider then prescribes a personalized formula with a maximum of three active ingredients that are specifically targeted to address the customer's particular concerns—most of which fall under the categories of "acne" or "aging”. (In contrast, our system features 30+ active ingredients on average.)
While Curology owns a couple of U.S. patents related to treating acne and photoaging, the patents seemingly lack the data-driven appeal of PROVEN’s hyper-individualized products.
For those tired of the trial-and-error, PROVEN offers personalized, effective, dynamic skincare solutions backed by rigorous scientific research and advanced AI technology.
PROVEN
In addition to progressively increasing active ingredients and continuously adapting to your lifestyle, our formulations are also designed to evolve with seasonal changes. As summer rolls around, for example, our clients might see their SPF levels increase to protect them against the higher UV index. In the winter, some of our clients with dry skin may see more moisturizing ingredients, like allantoin, in their night cream. We firmly believe that great skincare should be simple—but the path to great skin can often be complicated by excess products. Our clinically effective, 3-step regimen makes it easy.
How does it work? Each unique PROVEN system is dynamic, and formulated with the utmost precision, perpetually adapting to changes in lifestyle, environment, and skin concerns—including life events like cross-country moves or pregnancy. We also factor in what active ingredients can and cannot mix together, eliminating any worries about taxing your skin. Each custom formula has the right ingredients and concentration to effectively clear and nourish your skin without irritation.
Curology
Curology’s approach to personalization requires upfront work—customers must take a short skin quiz and upload pictures of their skin in order to receive their products. Their rationale for the process centers around the fact that a specialized professional analyzes the results to develop a customized formula. However, the only product that offers any form of customization is their acne line—and even so, they only choose from three active ingredients. The result? You’ll likely need to purchase more products to address your skin’s needs.
One of our key differentiators is that we automatically adjust your formulations based on your life and ever-evolving needs. If you’re going through lifestyle changes like moving to a new city or becoming pregnant, your skin will naturally fluctuate. Our personalized routine provides a solution to maximize your skin health throughout every situation.
PROVEN
Our current offerings include a facial cleanser, day moisturizer with SPF, and night cream, along with a day eye cream and night eye cream. We bundle our products into a 3-step skincare regimen (and eye cream duo) to take the guesswork out. Each product is designed to work together seamlessly to target your concerns while maintaining a healthy skin barrier.
Curology
While Curology offers a 30-day trial, you’ll need a subscription to purchase their personalized products (which only target acne and aging). That means if you have other skin concerns, such as uneven skin tone, textured skin, or hyperpigmentation, you’ll need to purchase additional products to address them.
Our research indicates it takes at least 60 to 90 days (or 2-3 months) for skin to adapt to a new routine. We aim for results that last for a lifetime—and with over 640,000 customers raving about our 3-step skincare system, we’re confident in the efficacy of our formulas.
PROVEN
We utilize AI technology in collaboration with Stanford dermatologists and expert skin scientists to formulate research-backed formulas that target your specific skin concerns. Additionally, we only use clean, non-toxic ingredients—like ceramides, AHA/BHA, and retinoids—that have gone through extensive microbe, stability, efficacy, and safety testing.
We never test on animals, and we only include ingredients that have been shown to make a difference. Every single ingredient you encounter in your formulas is there for a reason, and in the necessary amounts to be effective.
With a Dermatology Advisory Board comprised of the most respected and accomplished experts in the field—including renowned dermatologists, skincare and cosmetic scientists, skin researchers, and licensed aestheticians—our collective expertise allows us to develop a clinically-effective, personalized skincare routine backed by the latest scientific advancements.
Curology
Alternatively, Curology takes a more prescriptive, clinical approach, similar to what you’d find in a dermatologist’s office. They utilize ingredients commonly found in existing prescription skincare products, including:
Our products are 100% clean, cruelty-free, and made in the USA. We incorporate a multitude of key ingredients that are scientifically PROVEN to be effective, and each formula is free of phthalates, parabens, SLS, and formaldehyde that can clog your pores and cause irritation.
PROVEN
Our personalized skincare system has won numerous industry accolades.
In addition to being recognized by some of the most prestigious beauty authorities (Byrdie, Allure, Vogue) and major media outlets (Forbes, The New York Times, Refinery29), we’ve earned several awards, including:
Curology
Curology has also received recognition for its approach to acne, including:
With a groundbreaking patent for personalization in skincare; results-driven formulas shown to deliver healthy, clear skin; and extensive industry validation, our holistic skincare approach is the clear winner.
When it comes to personalized skincare, efficacy is a crucial factor to consider. While PROVEN and Curology each have a unique approach to creating customized skincare solutions, our cutting-edge technology and patented algorithm set us apart from the competition.
Our award-winning Skin Genome Project™ includes data on over 47,000 unique ingredients, 20 million testimonials, and over 100,000 scientific articles. Using this wealth of data, our AI-powered system generates a personalized regimen tailored to your unique skin concerns. The best part? It works. Independent, third-party clinical tests have shown our routine to be effective for hydration, brightness, fine lines, and firmness.
Plus, our formulas are dynamic, continuously evolving as your skin changes and adapts to the product—not to mention accounting for seasonal and lifestyle changes. This means that you'll always be using the most effective formula for your skin, rather than sticking with a static formula that may no longer be effective. Not all skin is built the same, and your skincare shouldn’t be, either.
But don't just take our word for it. Learn why over 640,000 customers have trusted us throughout their skin journey in our reviews.
With all this in mind, it's clear that compared to Curology, PROVEN comes out on top. Our unique approach to personalized skincare, using advanced technology and a wealth of data, ensures that you always receive a formula tailored specifically to your skin concerns. You'll have everything you need for a complete skincare regimen that restores your skin’s natural glow.
Why wait? Order now and experience the transformative power of PROVEN for yourself.
Built from 47 factors of your skin profile — a cleanser, day moisturizer, and night cream calibrated to you from the 3-step Skin Genome Quiz.

A gentle wash with exfoliating and toning properties — calibrated to your skin.

Lightweight daytime hydration — formulated for your skin.

Overnight repair with the active ingredients your skin needs most.