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Those fundamental forces of the universe, time and gravity, govern everything we know—and leave little opportunity to combat them.

Knowing what face changes to expect—and why they happen—can help you keep your skin supported no matter the decade you’re in. To help you face the changes, we’ll explain how your facial appearance may transform in the coming years, and what you can do to keep it vibrant no matter what life brings your way.
Different factors can impact how fast our skin ages. We start to see signs of aging on the face as early as 25 years old. However, you can minimize signs of aging with preventative methods like wearing a daily SPF moisturizer or using a personalized skincare set dedicated to anti-aging concerns. Let’s explore the reasons why you may see premature aging skin.
1. Your Skin May Begin to Feel More Dry
Even if you had supple, glowing skin for most of your youth, you may experience a change in skin texture and hydration as you grow older. Some of these changes may simply result from the effects of your environment over the years, such as excessive exposure to sunlight or living in a very dry climate [1].
However, others may result from natural changes in our skin as we age—such as a reduction in our skin’s ability to sweat and produce natural oils [2]. Other times, dryness may result from certain health conditions or medications more common for those in their elder years [3].
Fortunately, there are plenty of solutions to dry skin. Invest in a personalized night cream infused with powerful ingredients to target both dryness and dark spots. Finding skin care products that consider your age, lifestyle, and environment can help you to replenish hydration no matter where you are in life.
2. Your Eyes Undergo Transformations
Eyes are windows to the soul is a cliché we use to observe someone from the outside, looking in. But from the inside, our “windows'' are composed of physical eye sockets and our skin. This means that our muscles can show fine alterations over time, and even our eyelashes can begin to change—they represent a switch not unlike changing your real windows’ curtains to drapes on the sheerer side [4].
Like other facial features, our eyes show signs of age in our:
Be proactive about the skin around your eyes by investing in a quality eye cream. PROVEN Skincare’s advanced technology creates personalized skin formulations that target your skin concerns. Each product is unique to your skin, environment, and lifestyle – so you can restore your radiant skin.
3. Your Facial Bones Naturally Change
It’s no surprise the rest of your face shape is also affected by time, gravity, and how they change bones, muscles, fat, and skin. These four elements affect one another in a chain reaction, reverberating outwards through muscles and fat to the surface of the skin. Likewise, each part of the face naturally affects the connecting areas [8]:
4. Your Face May Reveal Time Spent in the Sun
UV radiation in sunlight is responsible for 90% of aging-related skin changes, and you may begin to notice it as soon as your 30s and 40s [11]. If you spent the majority of your life basking in the sun unprotected, then you may see wrinkles and delayed changes in the texture of your aging face as time marches onward. Additionally, many of us neglect measures to protect our lips and ears with an SPF moisturizer, even if they’d been diligent with other areas [12].
The signs of sun damage may include:
5. Expressions Appear In Your Skin
Our faces transform in big, yet temporary ways each time our expressions change. In the moment, those transformations may reverse themselves. But over the years, the repeated shifting and loosening of muscles and skin can become readily apparent in the creases of your face. Over a lifetime, hours spent smiling or in contemplation, brows furrowed or otherwise raised in surprise, may show easily in the development of wrinkles and “expression lines.” [16]
Some of the effects of aging may be inevitable—after all, a life without smiling or any time spent in the sun is no life at all. By giving your skin the protection and support it needs throughout your life, however, you can help it stay healthier, stronger, and more supple. The essentials for skin support include:
The aging process is natural. As we grow older or go through different life experiences, our bodies sometimes tell us what they need —that we need more rest, to slow down, or to eat differently. But much of the changes happening in your face may not be visible right away. That’s why starting now (wherever you are in life) is the best way to achieve healthy skin later.
Tempting as it may be to skip the sunscreen or your moisturizing routine some days, healthy habits that you can maintain are key to making skin transformations you want to see—like more hydrated, more protected, and more supple skin. Learn more tips about skin care for older women from our experts.
To aid your face and skin even further, consider products that take your needs to heart. At PROVEN Skincare, we formulate your custom products just for you. With our products customized for your specific needs, taking care of your skin is easy at any age.
Built from 47 factors of your skin profile — a cleanser, day moisturizer, and night cream calibrated to you from the 3-step Skin Genome Quiz.

A gentle wash with exfoliating and toning properties — calibrated to your skin.

Lightweight daytime hydration — formulated for your skin.

Overnight repair with the active ingredients your skin needs most.